It was during a vacation to South Africa that Ashish Hemrajani discovered the wealth of leisure time options that could be sourced on the internet.
International ticketing companies such as Fandango and Ticketmaster helped the 24-year-old plan his entertainment choices so well that he was inspired to launch a ticketing venture on his return to India.
Hemrajani quit his job at advertising major J Walter Thompson to launch Bigtree Entertainment a decade ago. But his dreams were shattered when he could not sustain the business after the dotcom bubble burst in 2001. He managed to stay afloat by running call centres and developing software and technologies for cinemas.
Gradually, he relaunched the brand as BookMyShow.com in 2007, when he saw a revival in the consumer market.
“It was the second coming,” says Hemrajani, who now sells over a million tickets per month. He is one among many internet entrepreneurs who rebuilt their businesses after the dotcom bubble burst. Many entrepreneurs shut shops because the idea and technologies were far ahead of their times to have market potential.
However, a few brave entrepreneurs